Language and Identity in Multimodal Text: Case Study of Thailand’s Bank Pamphlet

Language and Identity in Multimodal Text: Case Study of Thailand’s Bank Pamphlet

With the main objective of presenting a linguistic model for the analysis of identity construction in multimodal texts, particularly in advertising, this article attempts to integrate three theoretical frameworks, namely the types of discourse of the Socio-Discursive Interactionism, Grei...

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Bibliographic Details
Main Authors: Korapat Pruekchaikul, Isabelle Simões Marques
Format: Article
Language:Portuguese
Published: Universidade do Porto 2017-12-01
Series:Linguística : Revista de Estudos Linguísticos da Universidade do Porto
Subjects:
Multimodal Discourse
Language and Identity
Socio-Discursive Interactionism
Grammar of Visual Design
Actantial Model
Thai Bank Pamphlets
Online Access:http://ojs.letras.up.pt/index.php/EL/article/view/3423/3142

Internet

http://ojs.letras.up.pt/index.php/EL/article/view/3423/3142

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