A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market
This comparative study investigates the Iranian exporters and the U.S. importers perception of Persian carpet branding strategy in the U.S. market. Wong and Merrilees conceptual model of international branding strategy (2007) is used as the base model. Two separate models for these communities are e...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-09-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50725_16b0e78a4aeabe6c975af08ddb6817e9.pdf |