Finding strategic communication & diverse leadership in the ancient world: The case of Queen Cleopatra VII, the last pharaoh of Egypt
The reign of Queen Cleopatra VII of Egypt offers a rare historical glimpse into ancient communication activities and how communication was used by the world’s last pharaoh. This historical research reveals how Cleopatra used public relations and strategic communication activities to advance both her...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2016-12-01
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| Series: | Cogent Arts & Humanities |
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| Online Access: | http://dx.doi.org/10.1080/23311983.2016.1154704 |