Iran Auto Market Price Segmentation and Car Ranking in Segments Using a Hybrid DEMATEL- Two-Step Clustering-TOPSIS Approaches and two-step Weighting based on Shannon’s entropy

Today, there are more than 300 types of cars in Iran auto market, which has a significant growth in recent decade. High variety have challenges for decision makers in selecting cars. No mathematical model has been developed yet for segmenting and ranking Iran auto market, which carry out both defini...

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Bibliographic Details
Main Authors: Tahereh Zaefarian, Mohammad Andabili, Hossein Momeni, Seyed Esmaeil Najafi
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2018-11-01
Series:Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī
Subjects:
Online Access:http://jims.atu.ac.ir/article_9110_788cd18941c9677ae4bcc773967bc5aa.pdf