Perceptions of the Consumer on Product Based Innovation in the Context of Hedonic and Utilitarian Consumption: An Empirical Research
In the current market where severe competition, rapid technological changes and developments take place in a global platform, companies must adapt to the developments and changes to be able to continue their being, not to fall behind time and to increase their profits. Companies which know their c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2012-06-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | http://www.isarder.org/tr/2012cilt4no2/Vol.4_Issue.2-05_full_text.pdf |