Analisis Kualitas Produk Dan Harga Terhadap Citra Perusahaan Dan Kepuasan Konsumen Berdampak Pada Loyalitas Perusahaan Sari Jati Kabupaten Sragen

This study aims to determine the empirical analysis of the quality of the product and the price of the company's image and customer satisfaction impact on the company's loyalty Sari Jati Sragen. The analytical method used is by using validity and reliability test, path analysis, t test, F...

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Bibliographic Details
Main Author: Septiana Novita Dewi
Format: Article
Language:Indonesian
Published: Universitas Mercu Buana Yogyakarta 2014-08-01
Series:Jurnal Perilaku dan Strategi Bisnis
Subjects:
Online Access:http://ejurnal.mercubuana-yogya.ac.id/index.php/JPSB/article/view/342