Tasty or Sustainable? The Effect of Product Sensory Experience on a Sustainable New Food Product: An Application of Discrete Choice Experiments on Chianina Tinned Beef

Tasty or Sustainable? The Effect of Product Sensory Experience on a Sustainable New Food Product: An Application of Discrete Choice Experiments on Chianina Tinned Beef

This study aims to contribute to the existing literature by verifying whether the degree of liking of a new food product influences people’s preferences and willingness to pay from a discrete choice experiment when dealing with sustainable food products. To this purpose, we considered the...

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Bibliographic Details
Main Authors: Biancamaria Torquati, Tiziano Tempesta, Daniel Vecchiato, Sonia Venanzi
Format: Article
Language:English
Published: MDPI AG 2018-08-01
Series:Sustainability
Subjects:
sensory test
discrete choice model
hedonic scale
Chianina cattle
meat
organic
marketing
consumer preference
landscape
sustainable agriculture
Online Access:http://www.mdpi.com/2071-1050/10/8/2795

Internet

http://www.mdpi.com/2071-1050/10/8/2795

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