The effect of strategic planning on competitive advantages of small and medium enterprises

This research starts from a phenomenon that indicates that the competitive advantage of Small and Medium Enterprises (SMEs) in increasingly fierce business competition has not yet achieved in Sukabumi, Indonesia. This is indicated by the inefficiency of production costs felt by SMEs which are not ca...

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Bibliographic Details
Main Author: Mulyaningsih, R. Deni Muhammad Danial, Kokom Komariah, R.Taqwaty Firdausijah, Yuyun Yuniarti
Format: Article
Language:English
Published: Growing Science 2020-09-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol11/msl_2020_331.pdf