MARKETING AS A PART OF CULTURAL PRODUCT PROMOTION
The purpose of the article is to review modern marketing strategies and technologies, to determine the meaning of marketing in the process of cultural product promotion. The research methodology is based on the combination of general scientific (analysis, synthesis, analytical approach) and interdis...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Kyiv National University of Culture and Arts
2019-12-01
|
| Series: | Питання культурології |
| Subjects: | |
| Online Access: | http://issues-culture-knukim.pp.ua/article/view/188788 |