Strategic crowding, an illness that erodes sector profitability: case pharmaceutic industry in Colombia Hacinamiento estratégico, una enfermedad que erosiona la rentabilidad del sector: caso de la industria farmacéutica en Colombia
Firms in the last decade have faced a turbulent environment, characterized by increasing complexity in relationships, changes in the needs of customers, and increased uncertainty in decision making. Some companies respond to this situation using the same strategies of industry leaders, leading to a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad del Valle
2010-06-01
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| Series: | Cuadernos de Administración |
| Subjects: | |
| Online Access: | http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S0120-46452010000100005 |