The relationship between price and quality: a methodological contribution using fuzzy logic
The article presents a methodological contribution to the study of the relation between price and quality of goods. An empirical exercise is performed for a food product. Fuzzy sets theory is used to analyze the relationship between quality and price of products, exploring variants of the consumer&#...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de Santa Catarina
2018-10-01
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| Series: | Textos de Economia |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/economia/article/view/55806 |