HYPNOINDUCTERS OF AN EXPOSURE FORMULA POSITIVATION IN COMMERCIAL ADVERTISING DISCOURSE
The article is devoted to suggestive dominants of advertising discourse. The aim of the work is to analyze hypnotist inducers of an influential formula of positivism in a commercial advertising discourse. The object of the research – the Ukrainian advertising megadiscourse, the subject of research –...
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| Format: | Article |
| Language: | Bulgarian |
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Odessa I. I. Mechnykov National University
2019-10-01
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| Series: | Записки з українського мовознавства |
| Subjects: | |
| Online Access: | http://zum.onu.edu.ua/article/view/181754 |