Reference-dependent preferences and loss aversion
This study employs a Discrete Choice Experiment (DCE) in the health-care sector to test the loss aversion theory that is derived from reference-dependent preferences: The absolute subjective value of a deviation from a reference point is generally greater when the deviation represents a loss than wh...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Society for Judgment and Decision Making
2008-02-01
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Series: | Judgment and Decision Making |
Subjects: | |
Online Access: | http://journal.sjdm.org/jdm71101.pdf |