THE ROLE OF PURCHASE INTENTION ON MEDIATING THE RELATIONSHIP OF E-WOM AND E-WOM CREDIBILITY TO PURCHASE DECISION
The aim of this study is explaining the impact of E-WOM (e-WOM) and e-WOM credibility towards purchase decision, with purchase intention as a mediator variable. There is a total response of 115 people collected by using purposive sampling technique. Furthermore, the selected respondents have the fol...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Journal of Agricultural and Socio-Economic Sciences
2019-02-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2019-02/article_06.pdf |