The Liability of Corporate Social Influence in Brand Image: A Study in Brazilian Cosmetics Industry
This study evaluate the influence of Corporate Social Responsibility (CSR) in brand image (BI) and corporate reputation (CR) analyzing Brazilian companies in the cosmetics industry. The empirical investigation explores the perception of two large Brazilian brand cosmetic companies interviewing under...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2014-12-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2787 |