Exploring the decoy effect to guide tobacco treatment choice: a randomized experiment
Abstract Objectives Guidelines recommend that smokers participate in four or more counseling sessions when trying to quit, but smokers rarely engage in multiple sessions. The “decoy effect” is a cognitive bias that can cause consumer preferences for a “target” product to change when presented with a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
BMC
2020-01-01
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| Series: | BMC Research Notes |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s13104-019-4873-0 |