LA PERCEPTION D’UN TERRITOIRE AU SERVICE DE L’ACTION DECENTRALISEE : CAS DE LA VILLE D’ESSAOUIRA ET DE SON ARRIERE PAYS
Increasing competition between the territories called local authorities to adopt a positioning and marketing mix tailored to the profile of their respective territories. For this, perception of these territories by the various segments is a priori to understand the expectations and mobilize attracti...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Arabic |
| Published: |
Fatiha REGRAGUI
2016-06-01
|
| Series: | Revue Economie, Gestion et Société |
| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php/REGS/article/view/5502 |