Disentangling factorial structure of Social Media Content Marketing (SMCM) quality construct in the context of Muslimah fashion
Social media has proliferated and, for a business, is no longer optional but essential. Many marketers "jump the wagon" employed social media platforms to boost their content marketing to reach targeted customers and grow their brand. Inevitably, traditional marketing is becoming less and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ICI Publishing House
2021-03-01
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| Series: | Revista Română de Informatică și Automatică |
| Subjects: | |
| Online Access: | https://rria.ici.ro/wp-content/uploads/2021/03/art._Ahmad_Musa_Zakaria.pdf |