Towards customer satisfaction and loyalty: What cuts it in a hair salon?
Background: The importance of customer loyalty, and customer satisfaction as well as patron’s perceptions of service quality and value cannot be over-emphasised. Despite this, academic literature remains scant as it relates to possible relationships that could exist between these important variables...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2019-06-01
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| Series: | The Southern African Journal of Entrepreneurship and Small Business Management |
| Subjects: | |
| Online Access: | https://sajesbm.co.za/index.php/sajesbm/article/view/215 |