The Brand Identity: A Strategic Shift for Success
The strong identity is a key condition for the real success of a brand strategy. The identity reflects the inner value of the brand and describes its potential success. In order to maximize this value a brand identity should include and develop all dimensions of its complex structure. The product, t...
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| Format: | Article |
| Language: | English |
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Editura ASE Bucuresti
2010-06-01
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| Series: | Romanian Economic Journal |
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| Online Access: | http://www.rejournal.eu/No36/tabid/210/Default.aspx |