When Markers Meet Marketing: Ethnicity, Race, Hybridity, and Kinship in Genetic Genealogy Television Advertising

The essay explores issues pertaining to genetics vs. culture in understandings of kinship, hybridity as a disruptor of essentialist conceptions of race, the fetishization of ethnicity and culture, racist misuses of genetic science, processes of racialization, and counter-hegemonic resistance. Thirty...

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Bibliographic Details
Main Author: Christine Scodari
Format: Article
Language:English
Published: MDPI AG 2017-12-01
Series:Genealogy
Subjects:
Online Access:https://www.mdpi.com/2313-5778/1/4/22