Consumer’s Buying Decision-Making Process in E-Commerce

The e-commerce growth and development in Indonesia is very rapid as well as the internet grows, but it is not well-balanced with the number of online buying transaction which is still relatively low. Even the today’s biggest B2C e-commerce people in Indonesia, Lazada, has continually decreased onlin...

Full description

Bibliographic Details
Main Authors: Budi Puspitasari Nia, Nugroho W P Susatyo, Nilan Amyhorsea Deya, Susanty Aries
Format: Article
Language:English
Published: EDP Sciences 2018-01-01
Series:E3S Web of Conferences
Online Access:https://doi.org/10.1051/e3sconf/20183111003