Aplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian
The study explain how to describe and apply Persuasion Theories in Advertising is typically define as human communication that is designed to influence others by modifying their beliefs, values, or attitude. Many theories of persuasif communication are concerned with shift in attitude is a relativ...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Semarang
2016-01-01
|
| Series: | Jurnal the Messenger |
| Subjects: | |
| Online Access: | http://journals.usm.ac.id/index.php/the-messenger/article/view/313 |