Justification and Selection of Directions of Realisation of Marketing of Company’s Personnel Обоснование и выбор направлений реализации маркетинга персонала предприятия

Justification and Selection of Directions of Realisation of Marketing of Company’s Personnel Обоснование и выбор направлений реализации маркетинга персонала предприятия

The article justifies the process of selection of directions of personnel marketing. The process is based on the 8-stage scheme of managerial decision making and envisages: formation and specification of goals of the personnel marketing, identification of criteria of goals achievement, planning alte...

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Bibliographic Details
Main Authors: Kryvoruchko Oksana N., Gladka Olena I.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2013-05-01
Series:Bìznes Inform
Subjects:
process of selection of directions of realisation of personnel marketing
general strategy on personnel marketing
complex of personnel marketing
internal and external personnel marketing
factor and target analysis
morphology analysis
процесс выбора направлений реализации маркетинга персонала
общая стратегия по маркетингу персонала
комплекс маркетинга персонала
внутренний и внешний маркетинг персонала
факторно-целевой анализ
морфологический анализ
Online Access:http://www.business-inform.net/pdf/2013/5_0/338_344.pdf

Internet

http://www.business-inform.net/pdf/2013/5_0/338_344.pdf

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