DEVELOPING A SEVEN METAPHORS MODEL OF MARKETING FOR UNIVERSITIES
The concept of marketing applied in education offers a lot of possibilities of social innovation. It is a tool helping educational organization to acquire resources and to provide value. In this article presented a model of seven metaphors to be used by a universities in order to acquire resources a...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2014-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
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| Online Access: | http://anale.steconomiceuoradea.ro/volume/2014/n2/033.pdf |