The Contribution of Attention to the Mere Exposure Effect for Parts of Advertising Images
Repeatedly presented stimuli are affectively evaluated more positively than novel stimuli. This phenomenon, known as the mere exposure effect, is used in advertising. However, it is still unclear in which part of advertising images the mere exposure effect occurs. Given the recent suggestion that at...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2018-09-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2018.01635/full |