The Contribution of Attention to the Mere Exposure Effect for Parts of Advertising Images
Repeatedly presented stimuli are affectively evaluated more positively than novel stimuli. This phenomenon, known as the mere exposure effect, is used in advertising. However, it is still unclear in which part of advertising images the mere exposure effect occurs. Given the recent suggestion that at...
Main Authors: | Yoshihiko Yagi, Kazuya Inoue |
---|---|
Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2018-09-01
|
Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2018.01635/full |
Similar Items
-
The mere exposure effect depends on an odour’s initial pleasantness
by: Sylvain eDelplanque, et al.
Published: (2015-07-01) -
“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising
by: Vincenzo Russo, et al.
Published: (2020-07-01) -
Effects of Baby Schema and Mere Exposure on Explicit and Implicit Face Processing
by: Leonardo Venturoso, et al.
Published: (2019-11-01) -
Optimising Repeated Exposure: Determining Optimal Exposure Frequency for Introducing a Novel Vegetable among Children
by: Klelia Karagiannaki, et al.
Published: (2021-04-01) -
At the Roots of Product Placement: The Mere Exposure Effect
by: Stefano Ruggieri, et al.
Published: (2013-05-01)