A RELIABILITY TEST USED FOR THE DEVELOPMENT OF A LOYALTY SCALE
The development of a loyalty model involves the construction of a proper research instrument. For the loyalty model of the clients for financial services, the pre-testing of the research questionnaire represents a significant stage. This article presents the methodology used in this stage for testin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2017-06-01
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| Series: | Network Intelligence Studies |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/NIS_9_4.pdf
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