Finding Common Ground: The Need for Cooperation and Collaboration in the Spanish Natural Wine Industry

In fall 2018 and late spring 2019, five small natural wine producers in Spain pondered the potential for cooperation and collaboration in their segment of the wine industry. As these niche producers shared their common goals and challenges, they debated how to come to a consensus about pooling resou...

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Bibliographic Details
Main Author: Rosana Fuentes Fernández
Format: Article
Language:English
Published: The Wine Business Institute at Sonoma State University 2019-10-01
Series:Wine Business Case Research Journal
Online Access:http://wbcrj.scholasticahq.com/article/10690-finding-common-ground-the-need-for-cooperation-and-collaboration-in-the-spanish-natural-wine-industry.pdf