Guerrilla marketing applied to companies in the dental equipment sector

The research aims to analyze guerrilla marketing applied to companies in the dental equipment sector in Ecuador. It was generated from a descriptive type with non-experimental field design, a population sample of 123 professionals linked to dental companies in the province of Azuay - Ecuador was app...

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Bibliographic Details
Main Authors: Francisco José Moscoso-Moscoso, José Alberto Rivera-Costales, Ramiro Oswaldo González-Rodríguez, Moisés Marcelo Matovelle-Romo
Format: Article
Language:Spanish
Published: Fundación Koinonia 2020-08-01
Series:Revista Arbitrada Interdisciplinaria Koinonía
Subjects:
Online Access:https://fundacionkoinonia.com.ve/ojs/index.php/revistakoinonia/article/view/922