Value Creations Through Co-Creation and Collaboration Strategy in SMEs Creative Industry

Value Creations Through Co-Creation and Collaboration Strategy in SMEs Creative Industry

The study focuses on fashion Small Medium Entreprises (SMEs) in Indonesia utilizing strategies and efforts to develop value creations. It is generated by co-creation and collaboration strategy which are supported by market attractiveness and dynamic capabilities. The objectives of this study are to...

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Bibliographic Details
Main Authors: Agus Rahayu, Ayu Krishna Yuliawati, Suwatno Fakhrudin
Format: Article
Language:Indonesian
Published: Fakultas Ekonomi Universitas Negeri Jakarta 2020-03-01
Series:Jurnal Pendidikan Ekonomi dan Bisnis (JPEB)
Subjects:
value creation
co-creation strategy
collaboration strategy
dynamic capabilities
market attractiveness
Online Access:http://journal.unj.ac.id/unj/index.php/jpeb/article/view/13359

Internet

http://journal.unj.ac.id/unj/index.php/jpeb/article/view/13359

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