Television brands. The treatment of the continuity in the Spanish television media /Marcas televisivas. La gestión de la continuidad en el medio televisivo español
Abstract: This work attempts to offer a study about the management of the television continuity that the professionals of the way realize inside the Spanish context. The aims resides in analyzing how across the continuity there are promoted values of brand of a certain television channel to position...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de La Laguna
2009-01-01
|
| Series: | Revista Latina de Comunicación Social |
| Subjects: | |
| Online Access: | http://www.revistalatinacs.org/09/art/869_UJI/70_95_Gonzalez_y_Fanjul.html |