Primena modifikovanog SERVQUAL modela u oceni kvaliteta hotelskih usluga na primeru Zapadnomoravske banjske zone

Developing steps to promote qualities of hotel service is the main precondition for successful business and survival at the market. Service quality is of the greatest importance for keeping the guests and crucial indicator of future economic activities. Demand for better quality of products and serv...

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Bibliographic Details
Main Authors: Blešić Ivana, Romelić Jovan, Bradić Milan
Format: Article
Published: Geographical Institute "Jovan Cvijić" SASA 2009-01-01
Series:Zbornik Radova: Geografski institut "Jovan Cvijić"
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