Primena modifikovanog SERVQUAL modela u oceni kvaliteta hotelskih usluga na primeru Zapadnomoravske banjske zone
Developing steps to promote qualities of hotel service is the main precondition for successful business and survival at the market. Service quality is of the greatest importance for keeping the guests and crucial indicator of future economic activities. Demand for better quality of products and serv...
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Geographical Institute "Jovan Cvijić" SASA
2009-01-01
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Online Access: | http://www.doiserbia.nb.rs/img/doi/0350-7599/2009/0350-75990959093B.pdf |
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doaj-0d81c309ad094ec1817842b6453b49762020-11-25T03:58:23ZengGeographical Institute "Jovan Cvijić" SASAZbornik Radova: Geografski institut "Jovan Cvijić"0350-75991821-28082009-01-015919311010.2298/IJGI0959093BPrimena modifikovanog SERVQUAL modela u oceni kvaliteta hotelskih usluga na primeru Zapadnomoravske banjske zoneBlešić IvanaRomelić JovanBradić MilanDeveloping steps to promote qualities of hotel service is the main precondition for successful business and survival at the market. Service quality is of the greatest importance for keeping the guests and crucial indicator of future economic activities. Demand for better quality of products and service is one of the most important strategic priorities that hotel companies have to manage with. This study will present the results of poll survey directed towards service quality measurement in spa hotels of West Morava Region. The model used for service quality measurement in spa hotels is developed upon SERVQUAL model.http://www.doiserbia.nb.rs/img/doi/0350-7599/2009/0350-75990959093B.pdfhotel service qualityguests' satisfactionSERVQUAL |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Blešić Ivana Romelić Jovan Bradić Milan |
spellingShingle |
Blešić Ivana Romelić Jovan Bradić Milan Primena modifikovanog SERVQUAL modela u oceni kvaliteta hotelskih usluga na primeru Zapadnomoravske banjske zone Zbornik Radova: Geografski institut "Jovan Cvijić" hotel service quality guests' satisfaction SERVQUAL |
author_facet |
Blešić Ivana Romelić Jovan Bradić Milan |
author_sort |
Blešić Ivana |
title |
Primena modifikovanog SERVQUAL modela u oceni kvaliteta hotelskih usluga na primeru Zapadnomoravske banjske zone |
title_short |
Primena modifikovanog SERVQUAL modela u oceni kvaliteta hotelskih usluga na primeru Zapadnomoravske banjske zone |
title_full |
Primena modifikovanog SERVQUAL modela u oceni kvaliteta hotelskih usluga na primeru Zapadnomoravske banjske zone |
title_fullStr |
Primena modifikovanog SERVQUAL modela u oceni kvaliteta hotelskih usluga na primeru Zapadnomoravske banjske zone |
title_full_unstemmed |
Primena modifikovanog SERVQUAL modela u oceni kvaliteta hotelskih usluga na primeru Zapadnomoravske banjske zone |
title_sort |
primena modifikovanog servqual modela u oceni kvaliteta hotelskih usluga na primeru zapadnomoravske banjske zone |
publisher |
Geographical Institute "Jovan Cvijić" SASA |
series |
Zbornik Radova: Geografski institut "Jovan Cvijić" |
issn |
0350-7599 1821-2808 |
publishDate |
2009-01-01 |
description |
Developing steps to promote qualities of hotel service is the main precondition for successful business and survival at the market. Service quality is of the greatest importance for keeping the guests and crucial indicator of future economic activities. Demand for better quality of products and service is one of the most important strategic priorities that hotel companies have to manage with. This study will present the results of poll survey directed towards service quality measurement in spa hotels of West Morava Region. The model used for service quality measurement in spa hotels is developed upon SERVQUAL model. |
topic |
hotel service quality guests' satisfaction SERVQUAL |
url |
http://www.doiserbia.nb.rs/img/doi/0350-7599/2009/0350-75990959093B.pdf |
work_keys_str_mv |
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