Factors affecting online purchase intention: A study of Vietnam online customers
The paper examines factors influencing online purchase intention of Vietnamese. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), the study develops a theoretical model including four explanatory variables of online purchase intention: performance expectancy (PE), social influ...
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| Format: | Article |
| Language: | English |
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Growing Science
2020-03-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2020_51.pdf |