The mediating effect of agility at relationship between market orientation and marketing performance
Market orientation is a way for companies to focus on customers so that customers continue to buy company products. Agility is an important ability of a company to increase a sustainable competitive advantage. This study was conducted based on the decline in batik sales in Pekalongan and the existen...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Trisakti
2020-05-01
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| Series: | Jurnal Manajemen dan Pemasaran Jasa |
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| Online Access: | https://trijurnal.lemlit.trisakti.ac.id/jasa/article/view/5835 |