CELEBRITY ENDORSEMENT IN ADVERTISING
Being an individual sport, tennis often deals with a specific category of sponsoring: the endorsement. Tennis players and business organizations seek each other in order to sign partnerships from which both parties hope to win. Endorsements are among the most profitable income sources for profession...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2010-01-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2010ed2/19_Rosca%20ASE%20FFF.pdf |