CSR INTEGRATION INTO THE CORPORATE STRATEGY

The aim of this research paper is to develop a model for the integration of ethics and Corporate Social Responsibility (CSR) into the company strategy as a source of competitive advantages. CSR is an organization's obligation to consider the interests of their customers, employees, shareholders...

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Bibliographic Details
Main Authors: Patrizia GAZZOLA, Gianluca COLOMBO
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2014-12-01
Series:Cross-Cultural Management Journal
Subjects:
CSR
Online Access: http://seaopenresearch.eu/Journals/articles/CMJ2014_I2_12.pdf