Lifting the veil of morality: choice blindness and attitude reversals on a self-transforming survey.

Every day, thousands of polls, surveys, and rating scales are employed to elicit the attitudes of humankind. Given the ubiquitous use of these instruments, it seems we ought to have firm answers to what is measured by them, but unfortunately we do not. To help remedy this situation, we present a nov...

Full description

Bibliographic Details
Main Authors: Lars Hall, Petter Johansson, Thomas Strandberg
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2012-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/pmid/23029020/?tool=EBI