Investigating the effects of altruism on consumer preference for food from disaster-affected regions: A case of Japan
Consumer's willingness to donate to support the disaster-affected region is known to be related to altruism. This study examines how consumer preference for food from disaster-affected regions is affected by the degree of consumer's altruism level and identifies the difference in the impac...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-12-01
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| Series: | Journal of Agriculture and Food Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666154321001174 |