Globalization VS Internationalization for Entrepreneurs

In an article in the Harvard Business Review Theodore Levitt published The Globalization of Markets. Business activities across the country after it became a very interesting topic of study for both academics and practitioners. This topic has become so phenomenal because his arguments about globaliz...

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Bibliographic Details
Main Author: Bambang Pratama
Format: Article
Language:English
Published: Bina Nusantara University 2011-05-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1136