Identity of the state as a tourist destination
In contemporary market conditions every country has to compete for its part of customers, tourists, investors, students, events. Accordingly, great attention is paid to marketing and communication and branding as its integral parts. In this paper country brand is explored from the tourism aspect as...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2011-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711103197C.pdf |