What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasin...

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Bibliographic Details
Main Authors: Athapol Ruangkanjanases, Shu-Ling Hsu, Yenchun Jim Wu, Shih-Chih Chen, Jo-Yu Chang
Format: Article
Language:English
Published: MDPI AG 2020-08-01
Series:Sustainability
Subjects:
social identity
group norms
image
perceived critical mass
expectation-confirmation model (ECM)
social media
Online Access:https://www.mdpi.com/2071-1050/12/17/7081

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https://www.mdpi.com/2071-1050/12/17/7081

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