EFEKTIVITAS KAMPANYE SOCIAL MARKETING YUK NABUNG SAHAM DAN THEORY OF REASONED ACTION UNTUK MEMPREDIKSI NIAT BERINVESTASI SAHAM
Indonesian Stock Exchange has launched a social marketing campaign program in 2015 to increase the number of new investors amid the low level of capital market utilization by society. This study aims to analyze and discuss the influence of social marketing campaigns to stock invest intention with at...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Trisakti
2018-09-01
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| Series: | Jurnal Manajemen dan Pemasaran Jasa |
| Subjects: | |
| Online Access: | https://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/3058 |