Consumer Acceptance of App Push Notifications: Systematic Review on the Influence of Frequency
Using push notifications, companies can address their smartphone app users with advertising messages. Each of these notifications can mean added value for smartphone users in terms of content, but also disruption and interruption. It is therefore important for advertisers to understand how the frequ...
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| Format: | Article |
| Language: | English |
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International Association of Online Engineering (IAOE)
2020-08-01
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| Series: | International Journal of Interactive Mobile Technologies |
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| Online Access: | https://online-journals.org/index.php/i-jim/article/view/14563 |