Tourism Destination Competitiveness: An Importance-Performance Analysis of Yazd and Shiraz
Keeping up with global trends and gaining competitive advantage requires that tourism destinations determine their strategies based on the recognition of the importance of their competitive features and performance. In the present study, the IPA approach was used to assess the importance of various...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2019-01-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_9653_688cd455ddeb6dbc4a6e3775bcd29646.pdf |