PREPARING THE PUBLIC FOR COMMERCIALIZATION AND GUIDANCE OF STRUCTURAL MEDIA SPACE TOWARDS ITS FUSION WITH ADVERTISING SPACE

PREPARING THE PUBLIC FOR COMMERCIALIZATION AND GUIDANCE OF STRUCTURAL MEDIA SPACE TOWARDS ITS FUSION WITH ADVERTISING SPACE

Through genre structure analysis of the Television´s Zagreb First Channel schedule from the beginning of 1970´s till the end of the 1980´s accompanied by analysis of advertising in same period, the paper will examine the ways and intensity of commercialization entrance in Croatian media space domina...

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Bibliographic Details
Main Authors: Marina Đukić, Ivica Šola
Format: Article
Language:English
Published: Faculty of Economics in Osijek 2015-07-01
Series:Ekonomski Vjesnik
Subjects:
Commercialization
Genres
Television schedule
public
commercialization
genres
television schedule
Online Access:http://hrcak.srce.hr/file/207653

Internet

http://hrcak.srce.hr/file/207653

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