Gaze and Event Tracking for Evaluation of Recommendation-Driven Purchase

Gaze and Event Tracking for Evaluation of Recommendation-Driven Purchase

Recommendation systems play an important role in e-commerce turnover by presenting personalized recommendations. Due to the vast amount of marketing content online, users are less susceptible to these suggestions. In addition to the accuracy of a recommendation, its presentation, layout, and other v...

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Bibliographic Details
Main Authors: Piotr Sulikowski, Tomasz Zdziebko, Kristof Coussement, Krzysztof Dyczkowski, Krzysztof Kluza, Karina Sachpazidu-Wójcicka
Format: Article
Language:English
Published: MDPI AG 2021-02-01
Series:Sensors
Subjects:
e-commerce
human activity recognition
human–computer interaction
eye tracking
event tracking
mouse tracking
Online Access:https://www.mdpi.com/1424-8220/21/4/1381

Internet

https://www.mdpi.com/1424-8220/21/4/1381

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