Moving forward with service dominant logic: Exploring the strategic orientations of a service-centred view of the firm
Service Dominant Logic (SDL) has been the subject of great conceptual debate over the past years. We are now clearly at a crossroad where application is required to cement its practical relevance to the organization and its performance. This paper extends the SDL debate, as founded by Vargo and Lusc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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International Journal of Business Science and Applied Management
2013-01-01
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| Series: | International Journal of Business Science and Applied Management |
| Subjects: | |
| Online Access: | http://www.business-and-management.org/download.php?file=2013/8_1--1-15-Lamberti,Paladino.pdf |