Management strategies of the financial-economical crisis in the hotel’s domain
During the crises period, the advertising budgets in the hotel’s domain are considerable reducing. If, in the beggining, the hotels offer important sums to promote the brand’s image, with the aim of going public, during the crises period they focuse on tactical and advertising campaignes. Realizing...
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| Format: | Article |
| Language: | English |
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General Association of Economists from Romania
2013-09-01
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| Series: | Theoretical and Applied Economics |
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| Online Access: |
http://store.ectap.ro/articole/906.pdf
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